Google Analytics is a vital tool for any e-commerce store, as it lets you know what people are doing when they visit your website, which gives you a clear idea of what needs to be improved.
But have you got your Google analytics account set up properly?
It needs to be set up for three different views, to protect your data and give you the information you need to see what's really going on with your store.
• setup for three Analytics views
• enhanced eCommerce setup
• excluding your own IP address from the data
• adding a Goal to track your visitors funnel towards your cart page, and the final thank you page
• set up your account to report what people search for via your search bar
I will need full access to your Google Analytics account, and the IP address that you use, which needs to be excluded from your data.