Google Analytics is a vital tool for any e-commerce store, as it lets you know what people are doing when they visit your website with real data and insights, it gives you a clear idea of what needs to be improved.
But have you got your Google Analytics account set up properly?
Google recommends that you have at least three views set up to protect all that valuable data because if you make a change and filter out certain information you can not get it back at a later date.
We are Google Analytic certified and we can set up your account to follow google recommendations.
The first thing we do is to set up your account with three views
Raw data - this is untouched data that will record all your information( should be done from the start)
Test view - This is the view you will make any changes to and then can check that you have set it up properly before moving the changes other to the master view like new filters etc
Master View - This is the view you use to view all your data and will have all your goals etc on it
The account will also be set up for enhanced e-commerce as this will record extra data from your store over a standard google analytic setup account.
We will also filter out your IP address so that it doesn't record you when you are viewing your site.
Perhaps you only sell in the USA and recording data from other countries you might not want so we can set up a filter for that too.
Then we will set up goals like how many people added to the cart. The most useful goal we will set up is a checkout funnel which will show you how people flow through your checkout funnel.
The search bar in your site is a vital element to help people find products on your store and will set google analytics to report the search terms used.
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